Setup Game Website 2.0

Setup Game - CRO Optimization

Conversion rate

0 %

Return on investment

0 %

Leads generated

0 k

Project Overview

Enhanced User Experience and Design Overhaul: Setup Game's Website Revamp to Boost Sales Conversion

Setup Game, a top distributor and seller of electronics for gamers and professionals in Morocco, aimed to improve its website to increase sales (conversion rate). The project focused on making the website better by enhancing the user experience, improving the design, and ensuring it was easy to use for everyone. The main goals were to make navigation smooth, create an intuitive interface, and provide a good buying journey for all types of customers. With these changes, the updated website now serves users better and reflects Setup Game’s commitment to excellence.

Challenges

We encountered and successfully navigated several challenges inherent to the dynamic landscape

Crafting an Enhanced Online Presence and Tailoring Distinct Experiences for Gamers and Professionals

Addressing Varied User Behaviors and Requirements to Optimize the Setup Game Website

Integrating Comprehensive User Experience Research to Enhance the Shopping Journey for Gamers and Professionals

Achieving Synergy Between Gaming Enthusiasts and Professional Users Through Website Optimization

Solution

To achieve these improvements, we collaborated closely with the development team to completely overhaul the website structure. This included creating an intuitive navigation system and a visually appealing design that enhances user engagement. We ensured that product descriptions, specifications, and pricing were accurately presented, enabling informed purchasing decisions. Additionally, we implemented various accessibility features to make the website more user-friendly for all visitors, including those with disabilities. As a result, the website now delivers a better overall experience, leading to increased traffic and higher user satisfaction.

Impact

The redesigned Setup Game website has significantly enhanced user experience and accessibility. The seamless navigation and intuitive interface have made it easier for users to find and purchase products. By prioritizing accessibility, the website now serves a diverse consumer base more effectively, aligning with the company’s commitment to excellence.